Get ready, golf fashion enthusiasts! Tony Finau, a name synonymous with style on the PGA Tour, has just made a monumental move. He's officially joined forces with the iconic Jordan brand, taking his love for the brand to a whole new level.
Finau has always stood out with his street-inspired, relaxed approach to golf fashion, a refreshing contrast to the more traditional styles we often see. His long-standing partnership with Nike allowed him to showcase some of the brand's most coveted sneakers on the course. Now, this deal solidifies his status as a true sneaker aficionado.
This isn't just any sponsorship; it's a full apparel and shoe deal with the Jordan brand, the billion-dollar powerhouse born from the legendary partnership between Nike and basketball icon Michael Jordan.
But here's where it gets interesting: Michael Jordan himself is an avid golfer. This passion led the brand to venture into golf gear, stamping the iconic Jumpman logo onto golf apparel and shoes. Players like Keegan Bradley and Justin Rose have already sported golf-engineered versions of the beloved Air Jordan sneakers.
And this is the part most people miss: Finau is unique. He's the only golfer who consistently wears Jordan shoes week in and week out. So, this full-fledged partnership feels like a natural progression. The connection between Finau and Jordan goes beyond the brand. They're friends! Finau shared a heartwarming story with Nike's press staff about Jordan opening his private course, The Grove, just for him and his son.
"...The thought crossed my mind, 'It would be the coolest thing on Earth if I could bring my son to play The Grove.' I texted Michael on a whim and asked him. He got back to me 30 seconds later: 'We’re actually closed for the weekend, but I’ll open the course just for you and your son. Please bring him and we’ll make it happen.' We played 18 holes that day and had the entire course to ourselves, just me and my son. That single experience is something I’ll never forget. That’s the effect Michael has on people."
As part of the deal, Finau will be decked out in head-to-toe Jordan gear, and we can expect to see him sporting some of the brand's limited-edition golf sneakers. He becomes Jordan's first headline PGA Tour player since Harold Varner III, who left the brand to join LIV golf.
This is a significant shift in the golf fashion landscape. What do you think of Finau's move? Will this partnership inspire other golfers to embrace a more street-style approach to the game? Share your thoughts in the comments!
(Note: Brad Nash is Reviews Editor at GolfMagic, joining in June 2025.)
